Could your organisation use CRM technology to steer a smooth course through a changing political landscape?
We are quarter of the way through 2017 and it is business as usual. But this year, perhaps more than any other year in the recent past, ensuring that it is business as usual has meant being agile enough to cope with some fairly fundamental changes. For many, maintaining business as usual is like the image of the swan moving serenely and efficiently over the surface of the lake, while underneath its legs are moving frantically to propel it forwards and steer it round any obstacles.
Elections, referendums and policy changes
Businesses have always needed to be agile to fulfil the desires and needs of their customers. But a large part of executive decision-making these days must come from the need to adapt to changes to the global and local political landscape. In the UK there has been the Brexit vote, the resulting negotiations, and now a General Election that will likely bring with it new policies that directly or indirectly affect businesses. In the US, the change of political administration in January, and the very different approach that the new US President is taking, will also affect business in various ways.
Change is often sudden
Some political changes are hard to plan for in advance and some may come with little warning. Some may be targeting businesses, others will have an unforeseen or unexpected impact. But your organisation does not have to paddle furiously beneath the water to make sure it is business as usual. The key is to have a tool in place to help plan for uncertainty and to enable a fast reaction to anything that does impact your business. Technology really can be key in helping you to achieve this. And a good Customer Relationship Management solution may be just the tool you need.
Helping you to manage change
CRM will help you with customer contact management, but it can be so much more besides. It can help sales and marketing and build brand loyalty. It will help you to streamline processes and help you to make informed decisions about the market you are in, about your customers and about your future growth.
If you are a C-level executive, CRM can be just what you need to keep your business gliding efficiently and effortlessly into a more certain future.