Monday, January 17, 2022
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Service technology convergence

Technology convergence – Joining the dots

Service technology has come a long way, but what is its role in the modern organisation? In the beginning Helpdesk software and contact management software were...
CRM and CX

X-up your customer relationships with CRM and CX

To gain a real competitive advantage, it is important to understand how your customer feels, not just how they behave Customer Relationship Management (CRM) vendors...
CRM success

The key to long-term CRM success

Why lasting CRM success is more about how your organisation “thinks” about CRM than it is about the technology you use or the money you...
CRM and MA

Is your CRM circus full of uncooperative elephants?

CRM and marketing automation mean that teams are more connected than ever before, but many systems are still plagued by lack of user adoption. Gone...
Cloud-based CRM

Cloud-based CRM and the march to online application delivery

What are the advantages of cloud-based CRM? CRM applications have long been available in two versions: online and on premises. Vendors and reseller partners will...
Relationship Intelligence

How relationship intelligence can boost CX

For professional services firms, relationship intelligence and collaboration can have a dramatic effect on customer experience In professional services, relationships are everything. Often, service firms...
crm - managing political change

Politics and the battle to keep things business as usual

Could your organisation use CRM technology to steer a smooth course through a changing political landscape? We are quarter of the way through 2017 and it...
connected crm

Connected CRM – Helping you to get ahead

Technological advances have changed the way we live, the way we work and our expectations. Connected CRM can help you to exceed the expectations of your...
CRM training

The importance of training in CRM success

Having a training plan or system in place can make all the difference to whether or not CRM system adoption succeeds. This article looks...

Managing the modern emotional sale

The modern customer is more connected and, in most cases, more informed than ever before. They are more likely to shop around and are...