GDPR

GDPR – What is it and how should you prepare?

If you don’t know what GDPR is, then this article is for you. Now is the time to start understanding how it may impact your...
Cloud-based CRM

Cloud-based CRM and the march to online application delivery

What are the advantages of cloud-based CRM? CRM applications have long been available in two versions: online and on premises. Vendors and reseller partners will...
CRM training

The importance of training in CRM success

Having a training plan or system in place can make all the difference to whether or not CRM system adoption succeeds. This article looks...
Using CRM to overcome employee attrition

How CRM can help overcome employee attrition

For organisations that provide professional services, their greatest resource is their staff. Keeping employees happy and overcoming employee attrition is crucial to their success....

Managing the modern emotional sale

The modern customer is more connected and, in most cases, more informed than ever before. They are more likely to shop around and are...
CRM and MA

Is your CRM circus full of uncooperative elephants?

CRM and marketing automation mean that teams are more connected than ever before, but many systems are still plagued by lack of user adoption. Gone...
social selling

Social selling and how it can boost your business

Modern social selling isn’t complex, and (mostly) doesn’t require any specialised skills. However, it does require a different way of thinking about the sales...

AI Spaghetti – How to achieve better AI outcomes for your business

Understanding that AI is often not able to provide the instant solution you were looking for is a tough lesson to learn. There are, however, key steps that you can take to improve AI outcomes for your business.
Relationship Intelligence

How relationship intelligence can boost CX

For professional services firms, relationship intelligence and collaboration can have a dramatic effect on customer experience In professional services, relationships are everything. Often, service firms...
CRM success

The key to long-term CRM success

Why lasting CRM success is more about how your organisation “thinks” about CRM than it is about the technology you use or the money you...